Simon Gray

Launched in 2001, Boost Drinks was established when Simon Gray saw an opportunity to launch a value energy drink alternative into the newly emerging, high growth functional drinks market. In the subsequent years, the business has expanded its range, most recently introducing several new flavour variants in a response to changing consumer tastes and demands as well growing into the broader functional segments of isotonic sports drinks and glucose energy. Since it launched, Boost has focused on building strong relationships within the wholesale and cash and carry channel, and today it is the only functional drinks brand portfolio that exclusively serves the independent convenience retail channel, a segment that is predicted to grow significantly by 2020. Almost 17 years after it launched Boost has grown its team, infrastructure and network of business partners and is set to turnover £27m by the end of 2017. As the business looks to the future, Boost’s priorities are delivering profitable and sustainable growth through a focus on extending distribution in the UK as well as building upon it’s already established international footprint in several overseas territories.