At the end of September we ran a Panel event for the Partners (sponsors) of Huddersfield Town Association Football Club (HTAFC) with three of our Entrepreneurs in Residence (EIRs), Sir Anthony Ullmann , Emma Dutton and Jeremy Shulman . The Panel answered questions from Sean Jarvis the Commercial Director of HTAFC.
A lot of ground was covered but I am just going to summarise the answers to the final question put by Sean to the 3 EIRs:
What are the most important lessons you have you learnt from your many years in business?
Before you try selling overseas, go and visit the place, meet potential customers/suppliers/distributors/agents and familiarise yourself with the culture as it could impact your business massively.
Prepare a business plan yourself and review it constantly. There are always new developments that are going to affect your business and you should alter/tweak your business plan.
Sir Anthony Ullmann
Recruit as good people as you can afford even if they are cleverer and “better” than you.
And a repeat of a message from a Masterclass that Sir Anthony did for us earlier this year, if you own a business you MUST be out there selling it.
And connected to that, you must have inner belief that your business is great.
Hard work and passion is everything