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Craig Burton the CEO at our Partner, The Works Recruitment, decided that our members and guests would be more interested in how to achieve creativity and innovation at work than how to recruit people. So he asked Peter Lee of Instil to deliver their training seminar. About 30 people attended in the Platform a completely refurbished office block over the platforms at Leeds City Station.

Purpose of the Seminar

To look at ways of coming up with quicker, cheaper, easier and better methods of getting things done in the organisation. You can apply the techniques to areas like getting new business, looking after customers better, improving the efficiency of management systems and reducing costs.


There are much higher rates of innovation in the US and Japan than in the UK, and much higher rates of adoption of innovative ideas. And the average reward to employees for innovation is also higher in the US.

7 steps

1.Product or Situation

Sit down with an interested group to work on a situation that needs innovative effort IWWCW (In What Ways Could We…) Brainstorming in teams is vital. Quantity of ideas at this stage

2. Facts

Things known to be true often with explanatory causes. Discuss and catalogue all known facts about the product or situation

3. Problem

Opportunity – limit the width of focus, Review facts from step 2 and apply dis-content. By this stage you may have resolved the problem and stop

4. Ideas

That could improve the situation. Set small teams to brainstorm improvements and new ideas.

5. Solution

Establish which of the ideas are credible and possible. The solution will need to be sold to others. What are the criteria for making the decision

6. Acceptance

Decide whose acceptance you will need to carry through the idea. Get involvement and commitment from them.

7. New Challenges

What are the criteria for meeting the new challenges created by the new ideas



Involving the whole team is vital. They must feel free to express ideas


Nick Butler