Michael Bridge

If you are looking for a one to one mentoring session with Michael, his love is in the customer area which is where we start the profitable growth journey, acquisitions, purchasing and people management are also areas he focuses on.

His expertise is working with a business focused on its Customer Retention and Growth recommending (or implementing) a cultural change. The objective being to build a profitable growth plan using a Value Leadership programme that he has developed and successfully used many times over the years.

Michael believes that the same business strategies are applicable to all sizes of business big or small.

He also runs Vale Leadership workshops focused on business owners and senior management team.

Having spent 15 years with Lyons working his way through the sales organisation to the position of National Account Manager, he was then head hunted by Sara Lee Bakery to build a retail business alongside their successful food service business worth £4.5 million. From virtually nothing he built the retail business to a profitable £45 million per annum in a five-year period where he put in the support structure for a dynamic growing business.  He then went on to work for twenty years for a $5 billion US corporation operating globally where he ran Sales & Marketing in Europe, Middle East and Africa. He had general management experience with P&L responsibility on several projects and also led a European acquisition and the integration of several others as part of a team.

Michael has a Degree in International Business gained at the University of South Carolina. Today Michael is a business “angel” for three businesses.

Today he is working on a weekly basis with three businesses, one a Connect Yorkshire member (Applied Digital) where he is implementing a three-year strategic growth plan.

Here are a couple of responses from Springboard meetings done recently with members:

Paul Kenny – Aquatrust Water & Ventilation Ltd

I approached Mike Bridge at a recent Connect Yorkshire event and asked if he could provide a springboard session for our sales team; which I more than welcomed. Obviously his previous experience carries a bit of weight and the presentation he carried out definitely hit home with our sales team.

We have subsequently changed our sales focus to think more about our “value proposition”, as positioned by Mike and we will be discussing this in future sales meetings and putting into practice in our day to day interactions with customers. I’ll let you know the outcomes of this as we move forward.

Many thanks to Mike and the team at Connect Yorkshire for allowing us his time and experience. I’d definitely recommend this to other members.

Richard Carr – Voltacompliance

I met with Michael Bridge for a one to one mentoring session. Michael came thoroughly prepared and I immediately felt at ease talking to him openly about my business. He challenged me giving me an outsiders view of my company. The result of the session was that I felt passionate about implementing some new strategy into my business, both immediately and long term. It felt like I knew him and the conversation flowed, was relevant and practical. Michael researched my business and came with a plan, asked me what I wanted from the situation and offered me valuable insight in how to achieve my goals and aspirations for the future.

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