Michael Bridge

Having spent 15 years with Lyons working his way through the sales organisation to the position of National Account Manager He was head hunted by Sara Lee Bakery to build a retail business alongside their successful food service business worth £4.5 million. From virtually nothing he built the retail business to a profitable £45 million per annum in a five-year period where he put in the support structure for a dynamic growing business.  He then went on to work for twenty years for a $5 billion US corporation operating globally where he ran Sales & Marketing in Europe, Middle East and Africa. He had general management experience with P&L responsibility on several projects and also led a European acquisition and the integration of several others as part of a team.

Michael has a Degree in International Business gained at the University of South Carolina. Today Michael is a business “angel” for three businesses

His expertise is looking at a business related to its Customer Retention and Growth while recommending (or implementing) a profitable growth plan through a Value Leadership programme which he has used and developed over many years. Michael believes that the same business techniques are applicable to all sizes of business big or small.

Having just completed a two year full-time role helping a Yorkshire business, Michael is currently working with a Harrogate business to develop a profitable growth plan.

Here are a couple of responses from Springboard meetings done recently with members:


Paul Kenny – Aquatrust Water & Ventilation Ltd

I approached Mike Bridge at a recent Connect Yorkshire event and asked if he could provide a springboard session for our sales team; which I more than welcomed.

Obviously his previous experience carries a bit of weight and the presentation he carried out definitely hit home with our sales team.

We have subsequently changed our sales focus to think more about our “value proposition”, as positioned by Mike and we will be discussing this in future sales meetings and putting into practice in our day to day interactions with customers. I’ll let you know the outcomes of this as we move forward.

Many thanks to Mike and the team at Connect Yorkshire for allowing us his time and experience. I’d definitely recommend this to other members.


Steve Morris – Zero to Fully Booked

My session with Mike Bridge was an absolute game-changer for my new business, he helped me to focus on the necessary steps that will make the biggest difference from where I am right now to where I want to be in order to reach my revenue goals for the next two years. He was open, approachable, knowledgeable and kindly distilled his years of experience to assist. He left me with actionable things to implement and I look forward to having another session in the future.