Having spent 15 years with Lyons working his way through the sales organisation to the position of National Account Manager He was head hunted by Sara Lee Bakery to build a retail business alongside their successful food service business worth £4.5 million. From virtually nothing he built the retail business to a profitable £45 million per annum in a five year period where he put in the support structure for a dynamic growing business. He then went on to work for twenty years for a $5 billion US corporation operating globally where he ran Sales & Marketing in Europe, Middle East and Africa. He had general management experience with P&L responsibility on several projects and also led a European acquisition and the integration of several others as part of a team. Michael has a Degree in International Business gained at the University of South Carolina. Today Michael is a business “angel” for five businesses where his expertise is analysing a business and recommending (or implementing) a profitable growth plan through a Growth Readiness programme which he has used and developed over many years. Michael believes that the same business techniques are applicable to all sizes of business big or small.
Food and Drink