Rob Whitehead

With a background in consulting, in 1992 Rob joined his father in law’s business, Matthews Foods and grew it to become the largest independent margarines and spreads manufacturer in the UK with £40m sales. In 2005 Rob sold Matthews to Kerry Foods. It was this experience that Rob has used to focus on buying and nurturing smaller food businesses supplying retail and food manufacturing customers in the UK and abroad. Typically each is a specialist with strong customer value propositions delivered through committed teams and effective manufacturing capabilities. His most recent was the development of New Ivory to a £22m turnover chilled protein sauce specialist renowned for its market leadership through culinary expertise and the style of its customer relationships. This was sold in September 2017 to Solina Group, a French food ingredients group. Rob also sold Harrogate based Confection by Design  in 2019. With The Serious Sweet Co, Rob is now focusing his efforts in confectionery, having a developed an acute sweet tooth and love of fudge, toffee, honeycomb, nut brittles and butterscotch!