Sir Gary Verity

Sir Gary Verity was appointed Chief Executive of Welcome to Yorkshire in 2008 which was then supported by Yorkshire Forward. Since then he has built Welcome to Yorkshire into a private sector organisation with over 6000 members. He has successfully raised the profile of Yorkshire as a tourist destination at a regional, national and international level and has helped to increase the county’s visitor economy to £7bn. His latest and arguably greatest achievement was to bring the world’s greatest road race, Le Tour de France, to Yorkshire in 2014. Prior to that Gary gained a strong reputation as a results-driven Managing Director with international experience in brand building and managing complex businesses. Gary’s proven record of inspirational leadership ranges from entrepreneurial start-up situations to large-scale transformations within FTSE100 companies.