Sir Gary Verity was appointed Chief Executive of Welcome to Yorkshire in 2008 which was then supported by Yorkshire Forward. Since then he has built Welcome to Yorkshire into a private sector organisation with over 6000 members. He has successfully raised the profile of Yorkshire as a tourist destination at a regional, national and international level and has helped to increase the county’s visitor economy to £7bn. His latest and arguably greatest achievement was to bring the world’s greatest road race, Le Tour de France, to Yorkshire in 2014. Prior to that Gary gained a strong reputation as a results-driven Managing Director with international experience in brand building and managing complex businesses. Gary’s proven record of inspirational leadership ranges from entrepreneurial start-up situations to large-scale transformations within FTSE100 companies.
Risk & Crisis Management