After the panel introduced themselves, the first subject was Marketing:
What makes a good marketing plan?
First of all you must know and understand your customer so well the product will sell itself. Is there a need for this? Dig really deep into the targets business before doing a marketing plan.
What does the business need/the shopper want? How are you selling this to your sector? Boost Drinks sells to wholesalers, but need to tick the boxes of wholesalers, retailers and consumers. Don’t fall in love with your own idea.
Try to engage the person who wants to buy your product/service. Tell them how you can help them, illustrate how you can help them. How are you going to convert the sale?
Mark uses hubspot inbound marketing, the problem is the middle part of the funnell. After sale is very important, you can get great wins from existing customers, selling additional products/services to existing customers is better than to new customers. All our team are brand sellers.
Does all your team really know what you do? It’s taken 20 years to craft our ‘Why’ to energise everybody.
You must have a simple message that cuts through to the end customer.
Is the product/service as good as it should be? As we all want our customers to keep coming back and back.
Get yourself and your brand out there, and keep at it!
Delivering what you’ve sold is vital. Meet the Buyer is a great prospecting toolbox, what is your ROI?