The managing director of Connect Yorkshire member and business development agency Blueberry Marketing Solutions, which has become the latest company to sign up as a Northern Powerhouse partner, has hailed the key role played by SMEs in securing the North as a leader for the creative and digital sector.
The company, which has offices in Leeds and Manchester, helps clients from the public and private sector reach their business development objectives through B2B direct marketing. Clients include Department for International Trade, London South Bank University and First Group.
It has grown its team by 50 per cent over the last three years following a move to grow its expertise in the public sector and expanding its client projects into marketing automation, content and creative.
Blueberry Marketing said that joining the Northern Powerhouse Partnership would enable it to strengthen its involvement in promoting the North of England as a global competitor for securing investment, businesses and talent. It also pledged to champion the role small businesses play in building the regional economy.
Faresh Maisuria, managing director at Blueberry Marketing, said: “With 71.5 per cent of businesses across the North of England being an SME, it is crucial that they are represented in driving growth and shaping our region as we move forward. By becoming a Northern Powerhouse partner, we are proud to be one of the many voices for small businesses and are passionate about doing the role justice. We believe it is crucial that SMEs play a key role in securing the North as a leader for the creative and digital sector.
“Our commitment to representing small businesses includes being members of the Small Business Charter which saw us attend the Summer Reception at the House of Lords recently. They aim to strengthen the role business schools play in supporting small businesses, local economies and student entrepreneurship. As we are partners of the government’s Northern Powerhouse Programme, this will see us continue to strive to lay the path for success and support other growing businesses.”
The Northern Powerhouse is a government initiative aimed at establishing the northern economy as global leader with a flourishing private sector and a highly skilled population.
Northern Powerhouse minister Jake Berry MP added: “I’m delighted to see another great northern-based business join our growing network of Northern Powerhouse Partners.
“Supporting SMEs is integral to rebalancing the economy so it works for everyone. I’m looking forward to seeing the contribution of Blueberry Marketing Solutions to the Northern Powerhouse economy as they support SME businesses throughout the North to expand and thrive.”