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Automotive and technology entrepreneur and Connect Yorkshire EIR Andrew Cope has invested in a technology learning and development company that uses artificial intelligence to increase knowledge retention and improve skills for companies.

The six-figure investment will enable Harrogate based firm, Intuitive Learning, to scale-up nationwide across product development and sales coverage.

Intuitive Learning is led by the experienced management team of Jonny Jerome, Mike Routledge and Evan Ritchie. Jerome and Routledge have built and sold technology companies before and Ritchie has previously headed up IT Teams for both Zenith Vehicles and FMG.

Cope said: “Jonny, Mike and Evan are veterans of the fleet industry who bring a keen eye to using the latest technology to solve business problems. The training and skills sector is ripe for disruption with large HR budgets often thrown at complex compliance issues with very little tracking around engagement and understanding.”

The company has launched its Cognito platform into the automotive sector and already counts large dealer groups and fleet operators amongst its customers.

Jerome, commercial director at Intuitive Learning, said: “Andrew brings an unrivalled knowledge of the automotive sector and a keen understanding of the power of technology to transform a business.

“People learn in different ways and live pressured lives that mean they often fail to complete or truly comprehend training delivered in the workplace. As a result, large sums are wasted on training without any true measurement of its impact, and companies suffer from poorly trained staff and are left open to critical compliance issues.”

Cognito uses digital technology with artificial intelligence (AI) that allows users to learn when and where they want on a device of their choice. The firms said that users of Cognito see improvements in engagement and an average 38% higher knowledge attainment.

The system can replace traditional learning management platforms or work in tandem with them to boost results.


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