Leeds-based strategic and creative brand consultancy and company of Connect Yorkshire EIR Julian Kynaston, Propaganda has won a new six-figure contract to work with a fitness brand.
The contract follows a successful digital audit and roll out of an initial nine-month strategy for Gym King by Propaganda.
Since working with the agency, Gym King has achieved revenue growth of 81 per cent and an 83 per cent increase in web traffic.
Under the new contract, Propaganda will help Gym King to further grow its digital channels and develop an omni-channel marketing strategy.
James Parker, founder and chief executive of Gym King, said: “Working with Propaganda has been a great experience and has helped us to cement our position in the market, growing awareness and developing the brand. We came to Propaganda because of their reputation for getting results for their clients, and we’re looking forward to continuing our partnership. We’re excited to see where the next 12 months takes us.”
Julian Kynaston, chairman of Propaganda, added: “Gym King are a pleasure to work with, and we’re thrilled to be extending our partnership. We’ve set out a strategy to elevate the already incredibly successful brand even further, focussing on developing their digital offering and marketing to support brand growth.
“The figures we’ve achieved working together speak for themselves and are testament to our newly founded digital division. We’re really looking forward to continuing this success.”