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Mark Edwards is the creative director of Huddersfield-based brand consultancy and Connect Yorkshire member, The Engine Room.

Where do you live/where are you from?

I grew up in Rotherham, work in Huddersfield and currently live in the north of Sheffield.

What is your favourite place to visit in Yorkshire and why?

I love the walk from Low Bradfield up to High Bradfield – nicely finished off with a pint of Bradfield’s Farmers Blonde at the Old Horns Inn! There’s nothing better to admire the breath-taking views with on a warm summer’s evening.

What is still on your “to do” list in the region?

I’m a huge football fan, so it would have to be seeing my team Sheffield United back in top flight, especially after witnessing the Huddersfield Town story unfold this season – it’s brilliant!

What is the most memorable meal you’ve ever had in Yorkshire?

There are a fair few to choose from! My wife and I have a favourite Italian – a tiny 1960s-inspired place in Crosspool, Sheffield called La Dolce Vita. Their freshly prepared, simple dishes are just delicious.

What is your most Yorkshire trait?

It’s got to be my accent. “Going out” is always “gooin aaht”! And it’s probably the same across the UK, but I find it fascinating how the Yorkshire accent changes so much from Sheffield to Barnsley to Leeds to Harrogate.

Favourite piece of trivia about the region.

Europe’s largest private home is actually right here in the county. The Wentworth Woodhouse is superb and one of my favourite places to visit, yet most people outside of Yorkshire don’t even know it exists!

What is your favourite cultural icon to come out of Yorkshire?

It has to be the humble bottle of Henderson’s Relish! The nature of my job means I’m obsessed with brand, and this is one that holds so much cultural heritage for me – both personally and for so many others in the south of the region.

Worst experience or thing about Yorkshire?

For me, the worst thing about the county is the lack of a coherent strategy to really push Yorkshire – both nationally and internationally. We have so much to offer as an area, and the Tour de France gave a taste of this potential, but there tends to be too much competition between our towns and cities for events and infrastructural development. If we focused instead on working together, we could build something great for us all.

What is one thing you’d steal from Lancashire (or other UK regions) if you could?

I did go to university in Manchester and loved the place, but there’s nothing I’d steal to be honest! I’d probably borrow instead from our friends even further north – I’m always rather envious of their Angel. When I was living down south and travelling north, I would always know I was close to home when I saw the cooling towers on my journey up the M1, but of course they’re not there anymore. It would be brilliant for Yorkshire to have something representative that welcomed those visiting and the rest of us home.

What is the most overrated thing about Yorkshire?

The road south…

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