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Connect Yorkshire member Brawl are offering fellow Connect Yorkshire members a free one-day content audit to assist members getting their brand communications into perfect health.

For over 30 years Brawl have been working with their clients across a variety of b2b and b2b industries to deliver creative communications that enrich a customer or colleague journey. Ensuring all brand communications have a clear purpose, aimed at the right audience for maximum engagement and above all else deliver a return on investment, whatever the measure of success.

As part of the one-day content audit they will look at the following:

• Audience research: An investigation into your target audience to ensure that you’re hosting the right type content on your channel(s).
• Channel analysis: Research into what current channel(s) you have an if appropriate identify any new opportunities with an overview as to the channel, type of content that would work, benchmarks against competitors, etc.
• Competitor analysis: An exercise to define benchmarks for success based on the strategies of other successful companies – both direct competitors and further afield across other industry sectors.
• Content gap analysis: An investigation into your current content plans and any future content for the channel to ensure that there are no missed opportunities, as, for instance, can be identified in the search behaviours of our target audience.
• Content hygiene: An overview of your existing content to determine what to keep, what to remove, what to repurpose and what to re-optimise.
• Action list: A list of post-audit to-dos to ensure optimisation of your content.

N.B. this will be an overview of your current comms, channels and content. We can do a much more detailed review, but we would need more information around your future plans before going into detail.

To arrange your free one-day content audit please contact Saffron Cuccio saffron@brawlagency.com to discuss.