Company of Connect Yorkshire EIR Rob Whitehead Zubrance, the holding company of Harrogate-based the Serious Sweet Confectionery Group (SSC), has acquired the wholesale/private label business of Bridlington-based John Bull (Confectioners) Ltd.
The new company will trade under the name of The Real Candy Co Ltd, with all employees transferring.
SSC now covers a wide range of private label and branded product capabilities together with a significant confectionery manufacturing footprint.
The Real Candy Co based in Bridlington focuses on the manufacture of a variety of predominantly own label and white label sugar confectionery to many sales channels in the UK along with a wide variety of trade customers, thanks to its flexible manufacturing footprint.
SSC Brands, also based in Harrogate, now comprises a number of challenger confectionery brands acquired between 2022 and 2023 with an RSV in excess of £10m including Mallow & Marsh; Mighty Fine; Mr Stanleys; Real Candy Co; and Ultimate English.
Rob Whitehead, director of SSC, said: “Completing this acquisition changes the game for Serious Sweets, significantly enhancing the products and formats we can offer customers, and growing our capacity.
“We have a strong investment programme to build on the great work done by James and Jo-Anne and we’re very excited about what the future holds. Our management team has strengthened significantly including our broader innovation and marketing skills – key to keeping customers happy and meeting their every need.”
James Hodgson, owner of John Bull, said: “We’re very pleased to have passed on our wholesale/private label business to a team who will invest and develop the site here in Bridlington.
“We will now be focussing on our retail, leisure and John Bull-branded confectionery business. The opportunity for both companies to really focus and capitalise on future consumer demand looks strong.”
Details of the advisers who worked on the deal were not disclosed.
Article via insidermedia.com
