The Company
Volta Compliance offers electrical compliance solutions. Their aim is to help facilities managers, operations managers and business owners by providing a fully managed electrical compliance service built specifically to cater for individual customer requirements. If its a straight forward one off job you require they are happy to cater for this. Thier specialty however is customer engagement. Meeting face to face, carrying out a site survey, understanding what is required.
The EIR
Company Director Richard Carr chose Mike Bridge
What were the key issues?
Evaluation of the whole of our brand and website offer. What was our brand’s effect on others. We used to go to sales presentations and thought we had a good message but came out realising we didn’t. The solution is to emphasise real value-prove you can you walk the talk
What mentoring advice was given?
Mike didn’t mince his words, he gave a critical appraisal of our website and asked what value a user gets out of us. The website was a sales vehicle but its not clear what a user gets out of us, We should add case studies and testimonials to show we delivered what we said we would
What was the best piece of advice you were given?
Mike came up with a new value statement for us.
What did you do when you returned to the business?
Set about working on achieving the changes mentioned above and below
What changes have you made since the mentoring session?
We have completely changed our brand. We are launching our new website this week; the statement on our old website is not going on our new one although we live by it every day
What have been the benefits to your business? – include figures etc if acceptable
We are now a much more outward looking company; sales have increased massively over the last 12-18 months and our closing rate is much better, In the year to 31/03/2020 sales increased by 93% and net profit by 67%. We have just landed £300k of new business with another £270k very close; lots of new business is coming in.
October 2020
