Cheryl Williams is CEO of Yorkshire Wildlife Park Foundation and one of the founders and owners of the UK’s number one ‘Walkthrough Wildlife Adventure’, The Yorkshire Wildlife Park. The park was built on the site of Brockholes Farm Visitor Centre, which closed to the public in November 2008. Cheryl and Neville Williams (experienced zookeepers from Woburn Safari Park) and business partner John Minion purchased the site in 2008 with funding from Lloyds TSB Commercial, private investment, and a Yorkshire Forward grant. The site was renovated over the 2008–2009 winter, and officially opened on 4 April 2009. The Award Winning South Yorkshire business went from zero to 700,000 visitors in 7 years.
Risk & Crisis Management