Chris and his brother Gerard started Intermarketing Communications Ltd in Headingley in 1990. At the group’s inception, Chris ran the print management services and his brother ran the marketing communications business. There followed 25 years of steady organic growth as the business started attracting big names such as Next, Halifax Bank and Grattan as clients. Latterly the addition of Adidas as a client led to the development of a retail division which has enjoyed massive growth over the last five years. The employee model was to recruit bright graduates and facilitate them to grow with the business. By the time Chris disposed of his shares to a management team in 2015, the company employed over 80 staff and had a turnover approaching £20m.