Julian and Daniel Lee co-founded Pharmacy2U in 1999 with the aim of becoming the first mail order pharmacy in the UK. They convinced the Royal Pharmaceutical Society of Great Britain to permit mail order pharmacy for the first time and the business has not looked back since. Julian was responsible for customer proposition creation, marketing and business development. Pharmacy2U grew to offer non-prescription medicines, private and NHS prescription dispensing and a CQC registered online doctor service. Julian was central to the introduction of the electronic transfer of NHS prescriptions after running a successful pilot for the Department of Health in 2003. This facilitated the Pharmacy2U’s core business of NHS prescription dispensing, which is particularly useful for patients with regular repeat prescriptions. Pharmacy2U merged with a competitor, Chemist Direct, in 2016 and by 2017 turnover was in excess of £40m. Julian now provides management consulting services, focussing on corporate strategy, strategic marketing, customer acquisition, and business development.