Peter is a serial entrepreneur who has created eight substantial businesses of which the latest is Pure Gym. Peter started business life as a chartered surveyor and most of his businesses have combined property and leisure. One of his early businesses was Langdale Plc, comprising over 100 Scandinavian Style lodges and a hotel in the Lake District which he ultimately sold to Scottish & Newcastle Breweries which gave the private investors a 65% IRR over 9 years. This was followed by Luminar Plc nightclubs and bars which became a public company in 1996. Then Peter started Golden Tulip Hotels UK which yielded a 35% IRR over 5 years when it was sold to Whitbread Plc. Peter started Pure Gym in 2008, an affordable gym chain which has grown to over 180 sites nationwide and plans to expand to 200 gyms by the end of 2017. In 2015 Pure Gym has recently acquired LA Fitness which had 43 gyms.