Leeds-based digital agency Engage has partnered with Connect Yorkshire partner Clarion, to a digital strategy and support the law firm on the build of a sophisticated new website.
The website has been developed to appeal to Clarion’s target audiences of owner managed businesses (OMBs), large corporates, private wealth clients, and institutions, with content being restructured and delivered to the right group at the right time.
Recruitment was also a key factor in the design of the new website, to enable Clarion to attract the best legal talent in Yorkshire and beyond.
An ongoing SEO strategy will see a collaborative approach to create relevant and performance-based content geared towards growth.
The CMS platform delivered by Engage will enable Clarion to manage the site content and SEO in-house.
Jenny Rennocks, head of marketing at Clarion, said: “We’ve experienced significant growth over the past few years and we’re confident that this will continue.
“We appreciate the important role of digital in supporting this journey, and the expertise of the team at Engage which has enabled us to deliver a range of projects to generate engagement, new hires, and new business leads.”
Tom Schofield, creative director at Engage, added: “Having worked with the Clarion team for over a decade, we’ve enjoyed growing with them from their original 50 employees to well over 200.
“With digital now becoming an integral driving force for the business, Clarion briefed us on creating a website which aligns with, and reflects its approach to challenge the legal sector.
“We’re really proud of the digital strategy and website we’ve developed, and we’re looking forward to continuing to drive performance and further business growth through digital marketing.”
Article via thebusinessdesk.com
