Connect Yorkshire member and Sheffield-based B2B creative marketing agency Objective has launched a new sister company in the US.
The Circle B2B is based in Boston, Massachusetts and is headed by Objective’s head of operations Tom Fell, who will divide his time between the UK and the US.
Objective managing director Dan Broadbent said: “The Circle B2B guarantees on the ground support for our award winning B2B marketing services on both sides of the Atlantic. It’s particularly exciting for us because in an increasingly global world we want to support businesses who are looking to grow international markets.
“A recent report from MassMEP, the Massachusetts organisation that delivers consulting services, identified finding new customers and accessing new markets as the biggest priority for advanced manufacturing businesses.
“At the same time, we know there are businesses here in South Yorkshire who will benefit from better B2B marketing in North America.
“We have already started engaging with the British American Business Council, the leading transatlantic trade association, incorporating the British-American Chamber of Commerce and the American Chamber of Commerce in the UK.”
BAB produces more than 120 events in New York and London each year, from C-Suite roundtables and government engagements, to B2B networking events and panel discussions.
Broadbent added: “Having been awarded Patron status by Barnsley and Rotherham Chamber of Commerce and Premium Partner status by Sheffield Chamber of Commerce, we fully understand and appreciate the value of the Chamber network.”
The Objective team of B2B specialists partner with hundreds of UK B2B clients including Assa Aboly, Kingfisher Lighting, OSO Hotwater, SIG and Turner and Townsend.
Article via insidermedia.com
